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Breaking News: PHF and Bladetech Hockey Renew Partnership to Power Professional Women's Hockey!

J.J. Pavlick


The Premier Hockey Federation (PHF) has announced a partnership extension with BladeTech - the inventor of patented Flex Force Advantage skate blade technology. This three-year agreement will see all professional women's hockey players supplied with customized stainless-steel runners for this season, 2022-23.

"Bladetech is revolutionizing performance in our sport; not only through their superior product but also their dedication to supporting female athletes," said Jim Pfeifer, Chief Marketing Officer at PHF. With perfect synergy between both partners, fans are sure that together they can continue to elevate pro women's hockey on an international scale!

Today marks an exciting day for all hockey fans and players alike as the PHF and Bladetech Hockey have announced their official partnership extension. This groundbreaking agreement will mean more than just a season-long commitment to sponsorships; it extends far beyond that. Not only will this strengthen the bond between our beloved sport of hockey, but there are also expectations that pro leagues, amateur divisions, youth players, and equipment manufacturers may benefit too. This extension is sure to revolutionize the foundation upon which these organizations operate – ushering in new opportunities for growth at both corporate levels while nurturing young talent across every corner of the globe.

“Bladetech Hockey has been focused on propelling players to be their very best,” said Jeff Azzolin, Bladetech Hockey President. “It has been fun to watch the growth of the women’s game with the expansion of the PHF. We’re honored to continue to be a small part of that.”

Partnership activations this season include scoring summaries presented by Bladetech Hockey during all PHF broadcasts, plus content amplification across social media platforms. Customized stainless-steel runners provided to players showcase their individual number and PHF team logo.

About Bladetech Hockey Based in Toronto, Canada, Bladetech Hockey provides high-tech hockey skate blades that are scientifically proven to provide a speed boost. Their patented Flex Force Advantage reduces impact pressure on joints, allowing players to play faster, longer.

About the Premier Hockey Federation The PHF is the home of professional women’s hockey in North America. Established in 2015 as the National Women’s Hockey League, the NWHL rebranded to become the PHF in 2021 and provide opportunities for elite athletes to earn a living playing the game they love while fueling the continued growth of the sport. The league is made up of the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, Montreal Force, and the Toronto Six who all compete annually for the Isobel Cup. As part of a two-year agreement with ESPN, live coverage of the 2022-23 and 2023-24 PHF seasons is available exclusively on ESPN+ in the United States and provides international rights for games which includes TSN in Canada. For more information visit

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